IRISH NEWS

Synergy Golf signs seven-year strategic deal with Kilcock Golf Club

By Brian Keogh  

Peter O'Toole, Brendan Tyrrell, Garrett Donnery (Synergy Golf) and Pat Barrett

Synergy Golf have been working with the club for several years and recently cemented a long-term agreement to continue the management and maintenance of the facility over the next seven years.

The company will continue to deliver a complete set of bespoke management, maintenance, marketing, and revenue solutions for the club. 

Boasting over 700 members, Kilcock Golf Club is a popular member-owned club offering an inviting clubhouse, a beautiful golf course, a newly refurbished bar and restaurant, a complete golf package to members and visitors alike.

Reporting to the JMC (Joint Management Committee) of Kilcock Golf Club, Synergy Golf are responsible for the management of the facility including maintenance of the golf course, retail and operations management, food and beverage, facility management, financial planning and sales and marketing through Synergy Golf’s sister company My Golf Group, an award winning agency who specialise in golf marketing, business development and revenue growth. 

 “Since the introduction of Synergy Golf, our club has gone from strength to strength,” said Brendan Tyrrell, President of Kilcock Golf Club. “And we are delighted to agree a long-term partnership with the team. We have enjoyed the benefits of a greatly improved course, increasing revenues from membership, societies and green fees, reduced costs and the ongoing investment in our club facilities, including the launch of our refurbished clubhouse and professional shop in June 2019.

“Synergy Golf offer access to a specialist team that we couldn’t have facilitated otherwise, they are very hands on and bring a wealth of experience, knowledge, expertise, innovation, technology and all the tools needed to facilitate members, improve the member experience and to ensure the business and operations run smoothly, efficiently and profitably.”

Garrett Donnery, Director, Synergy Golf, added: “We are delighted to confirm our long-term strategic partnership with the Joint Management Committee and all the members of Kilcock Golf Club. Our sole aim is to create a better environment and experience for the members and their guests.

“The club has benefited immensely since we began working together in 2018, they have witnessed a transformation in their business, including increasing all revenue streams, a positive uplift in memberships and an immense improvement to the condition of the golf course. Following on from the 2019 refurbishment of the clubhouse, we will continue to invest in the club, bringing more upgrades to the facility and further benefits to the members.

“At Synergy Golf, long term partnerships align with our business strategy, they enable us to fully commit to our clients, to become a genuine partner and bring constructive changes and positive outcomes to the business. This is complimented by our sister company My Golf Group who work with us to develop strategies for marketing, business development and revenue growth. Together, we help golf clubs realise their potential and become even more sustainable in an ever-challenging marketplace.” 

Synergy Golf has a proven track record in successfully managing, operating, maintaining, and marketing some of Ireland’s most successful golfing venues.

The expert team combines years of golf club management, course maintenance, agronomy, financial and marketing experience to offer Ireland’s most comprehensive suite of management services with clients including the prestigious Killarney Golf & Fishing Club in Kerry, St. Margaret’s Golf & Fishing Club in Co. Dublin to name just a few.


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